The Collaboration Includes TEG Providing Design, Product, and Technical Support for BX’s Rollout of HoloTheaters Both Nationwide and Globally
Orange, Calif., April 29, 2025 – Transformation Entertainment Group (TEG), a leading technology distribution company, is proud to announce its new partnership with Houston-based BASE Xperiential (BX). TEG is now BASE Xperiential’s exclusive provider for design support, equipment specification, equipment rental/lease/sale, and managed services which include installation support, tech support, maintenance, repair, and related A/V production support services. BX’s HoloTheater delivers a dynamic and immersive storytelling attraction using three-dimensional holographic technology, stunning laser-projection, and video mapping to bring audiences up close and personal to content like never before.
“BASE Xperiential is truly an innovative production company, and we are excited that they have put their trust into TEG to help them provide all of their cinematic AV solutions for museums, zoos, aquariums, performing arts centers, malls, and their other touring exhibitions,” said Tom Schwartz, CEO of TEG. “Our collaboration includes projectors, mounts, screens, LED, audio systems, media players, lighting, and associated AV accessories, and we are looking forward to working alongside BASE Xperiential for their upcoming projects.”
Through dynamic visual and holographic technology, audiences are transported into thrilling larger-than-life adventures – all without the need of 3D glasses.
HoloTheater debuted at the Houston Museum of Natural Science with its premiere film, Dinosaur Discoveries: A Holographic Adventure and has since partnered with MacGillivary Freeman Films on the production of its next holographic film coming soon, Ocean Giants. Following the success in Houston, BASE Xperiential will launch HoloTheater at the Museum of Discovery and Science in Fort Lauderdale, Fla. this summer and are collaborating with TEG to bring HoloTheater to a wide range of global venues.
“Since its premier in Houston, HoloTheater has proven to be a powerful new draw for audiences, leveraging innovative technologies that transport audiences and deliver cutting-edge immersive experiences,” said Dominic Roncace, president of BASE Xperiential. “We are thrilled to have established a partnership with TEG to now bring this new holographic film format to venues and institutions across the globe.”
For more information, please email [email protected] or visit www.transentgroup.com.
About Transformation Entertainment Group (TEG)
TEG, headquartered in Orange, Calif., is a premier distributor of high-end Audio/Video solutions, specializing in home cinema, home entertainment, golf simulators, Pro AV, cinema, image processing, and digital signage. TEG is committed to providing integrators and dealers with innovative AV technology that enhances performance and elevates the entertainment experience.
What sets TEG apart is its hands-on, personalized approach to dealer support. We go beyond just distribution, we work closely with our partners to understand their unique needs, providing tailored product recommendations, expert guidance, and dedicated service at every step. Our deep industry expertise, strategic partnerships, and commitment to innovation ensure that dealers have the right solutions and support to grow their business.
For more information, visit www.transentgroup.com.
About BASE Xperiential
BASE Xperiential’s productions harness the magic of mixed-media, holographic, and live entertainment to bring unique and dynamic immersive experiences to audiences and stages around the world. BASE has already developed a library of compelling content including holographic productions of Roy Orbison, Buddy Holly, Maria Callas, Whitney Houston and Dinosaur Discoveries. The company strives to develop both educational and entertaining content that is visually stimulating and brought to life with application for presentation in a wide range of venues, from casinos and cruise ships to theme parks and museums.
For more information, visit www.base-xperiential.com.
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