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TELEFUNKEN Visits Moscow for NAMM Musikmesse Russia & Prolight + Sound NAMM Russia

TELEFUNKEN Elektroakustik of South Windsor, CT, showed its microphones for the first time in Russia at two new shows. NAMM joined with Messe Frankfurt, producers of Musikmesse, Music China, Prolight + Sound, and Prolight + Sound Shanghai, to co-produce the two new trade shows in Russia.

“It’s a young and emerging exhibition event,” commented Alan Veniscofsky, TELEFUNKEN’s Director of Operations, “but the opportunities in this market are very promising.”

The Russian musical market is potentially the largest in Europe, characterized by a population of about 145 million people, a developed musical culture and sustainable growth trends. The volume of the Russian musical instruments and technologies market is estimated at USD 450 million.

“We were able to meet with other manufacturers to discuss trade in this growing market of the industry,” added TELEFUNKEN’S Veniscofsky. “We also met with resellers and distributors to learn about the culture and who was buying what products and how new microphones are being marketed. We were able to interface directly with the end users, musicians, representatives of educational facilities and recording studios. The organizers of the event did a very good job and the trip was well worth it for us.”

Moscow is a city known for music appreciation and performance; it’s home to nearly 170 secondary music schools, 15 culture/arts universities, 32 concert halls, 173 theatres and many other musical venues.

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About TELEFUNKEN Elektroakustik
TELEFUNKEN Elektroakustik(tm) produces a comprehensive line of fine microphones, ranging from meticulously engineered replicas of historic vintage microphones handcrafted in the USA to the R-F-T series of microphones that take advantage of the globalization of technology, as well as innovative dynamic microphones for live and studio performance.
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