Andover, MA –– Sponsored by Fishman, Premier Guitar and Hal Leonard, the “Win Greg Koch” Sweepstakes received over 15,000 entries in eleven weeks. Grand Prize-winner Mark Mizhrai from Los Angeles was visited at home by “The Gristle-man” in person on May 19.
Greg delivered a brand new Fender American Standard Stratocaster loaded with Fishman Fluence Single Width pickups. Greg then spent time with Mark trading licks, teaching him tips and tricks, talking about gear, sharing a pizza, even breaking into a jam with Mark’s daughter on piano.
The “Win Greg Koch” promotional sweepstakes ran from January 12 through March 31 and was promoted by co-sponsor Premier Guitar online and in print. Generating almost 5 million impressions, the sweepstakes was overwhelmingly successful in creating interest and awareness for Fishman’s critically acclaimed Fluence Multi-Voice Pickups, launched in 2014.
Fishman Fluence dealers were provided counter displays to help promote the contest and support the product line. When the sweepstakes ended, Fishman offered an exclusive Fluence offer to opt-in entrants in order to drive sales at each dealer carrying the line. A special web page was created to list each Fluence dealer in order to support brick & mortar and online retailers alike.
Greg Koch will be hitting the road over the next five months and holding clinics at Fluence dealers throughout the U.S. and Canada.
Other prizes included books and other media from Hal Leonard, free subscriptions from Premier Guitar and sets of Fluence pickups from Fishman.
Fishman President Larry Fishman said, “Greg Koch brings a level of excitement and fun that we really need in this business. To be able to partner with two other leaders in the industry and offer such a great promotion made this a slam dunk – not just for the winners, but for our dealers who are hungry for events and promotions that bring some excitement to the brands they support.”
Peter Sprague, Co-Founder and Chairman of Premier Guitar stated, “Premier Guitar was honored to be asked to work with Fishman, Greg Koch and our friends at Hal Leonard on this unique and highly creative promotional initiative. The 4.9 million brand impressions generated for Fluence by PG’s media network and over 15,300 unique contest registrants looking to win Greg for a day all point to the enormous impact this program achieved.”
Brad Smith, Senior Sales & Marketing Manager for Hal Leonard Corporation continues, “I can’t think of a better way to promote a product and the benefit of the product, than what Fishman Fluence team pulled off. Greg embodies the enthusiasm of getting great tone and his personal involvement is remarkable. No one makes house calls anymore! This campaign used some old school service on a new school product! Hal Leonard was pleased to do our part to support market outreach like this.”
To watch a clip of Greg Koch’s visit to the Grand Prize winner’s home, please visit http://bit.ly/1QFPSnD.
About
Fishman Fluence Multi-Voice pickups for electric guitars are totally reimagined, the 1st real advancement in pickups in over 80-years.
Greg Koch – Greg is a familiar fixture at NAMM shows, on YouTube and on stages all over the world. His singular musicianship mixed with more than a touch of humor has won him recognition and “Artist of the Year” in last year’s Milwaukee Radio Awards.
A faculty member at McNally Smith College of Music, Greg has recorded over 12 CDs and authored or co-authored dozens of method and instructional books, videos and web presentations for Hal Leonard where his Guitar Method series is the #1 selling in the world. Greg also makes appearances as a clinician and brand ambassador for Fishman.
Hal Leonard – Hal Leonard Is the world’s largest publisher of songbooks and instructional media. In its more than 200,000 available titles from Adele to Zappa, Hal Leonard represents in print some of the world’s best-known and most respected artists.
Premier Guitar – (“PG”) is THE destination for guitar enthusiasts providing 24 x 7 x 365 coverage with the most and the highest quality content available anywhere and served to its readers any time, anywhere and in 6 formats. PG is trusted for its reliable, objective gear reviews; interactive instructional content; artist “rig rundowns” and hands on “do it yourself” training. With the largest, fastest growing, and most engaged audience, PG’s media network is the leading marketing vehicle for the manufacturers and retailers who serve guitar enthusiasts.
For more information:
Fishman Fluence, http://fluence.fishman.com
Hal Leonard, http://www.halleonard.com
Premier Guitar, http://www.premierguitar.com
For more information about Fishman, go to www.fishman.com.
