â€” Online Waves store offers maximum flexibility for custom plug-in combinations and upgradeability â€”
TEL AVIV, ISRAEL, February 10, 2010 â€” Waves Audio, a leading provider of digital signal processing solutions, unveils YourWaves, an interactive online Waves store offering three exciting new ways for users to get the Waves plug-ins of their choice, from different Waves bundles. At register.waves.com/yourwaves, users can sign up for â€œArtist Choice,â€? â€œQuick Choiceâ€? or â€œCustom Choice,â€? each providing different approaches and plug-in options for the user.
â€œArtist Choiceâ€? is ideal for users who are curious as to which plug-ins are employed on favorite recordings and by top award-winning engineers. With YourWaves Artist Choice, audio heavyweights Andrew Scheps, Gil Norton, Thom Russo, Ross Hogarth and Scott Martin Gershin have each hand-picked a selection of the Waves plug-ins they cannot live (or work) without, giving consumers access to these mastersâ€™ signature sounds. More artists will
be added to the YourWaves Artist Choice roster in the future.
â€œQuick Choiceâ€? lets users choose any five plug-ins from selected groups to get the most cost-effective and specific combination. Also, if a user only has a certain budget, Quick Choice can build the perfect plug-in package to fit that userâ€™s desired applications.
â€œCustom Choiceâ€? offers, for the very first time, the option to compile personalized collections of Waves plug-ins, and tailor their selections to precisely suit their production needs â€“ the exact plug-ins they want; no more, no less.
All plug-ins purchased at the YourWaves store are registered in buyersâ€™ accounts separately, and each has its own serial number, giving purchasers maximum upgrade flexibility. Although YourWaves gives buyers access to plug-ins from different bundles, by registering each YourWaves plug-in separately, users can later decide which of the plug-ins they want to upgrade, and when they do, all upgrade options are open to them. For instance, if a user bought three plug-ins from YourWaves: V-Comp, L2 and CLA-2A, then he or she would then have upgrade options including the Masters bundle for the L2, the V-Series for the V-Comp and the CLA Classic Compressors for the CLA-2A, rather than the limited option of a full Mercury upgrade. Also, the Waves Update Plan is calculated for each plug-in, and users decide which plug-ins to renew Waves Update Plan coverage for, and when.
â€œWe wanted to offer consumers a customized way to develop combinations of Waves plug-ins based on their own particular needs,â€? stated Gilad Keren, CEO, Waves Ltd. â€œWhether users are seeking to emulate the sounds of their favorite engineers and producers, or build a set of plug-ins from the ground up, YourWaves delivers.â€?
For more information, please visit www.waves.com.