Studio design consultancy White Mark Ltd has helped Global Radio replace its audio post production facilities in London by designing two new studios, complete with matching vocal booths.
As the UK’s premier radio company, Global Radio owns numerous radio stations including Heart, Capital, Capital XTRA, Classic FM, Smooth, LBC, Xfm and Gold. The company broadcasts to 23 million listeners each week from every area and to every demographic.
Located in Global Radio’s headquarters in Leicester Square, the new Audio Post Production studios provide updated facilities for Global Creative, the company’s in-house radio advertising specialists.
“Global’s old facilities were installed during the 1990s and needed updating,” says White Mark’s Managing Director David Bell. “They have now been moved to a self-contained space on the fourth floor of the building where there was room to install two new studios with voice booths.”
The main studio has a large control room, projection for voice to picture work, 5.1 surround monitoring and a comfortable client seating area. The smaller studio is stereo and is designed for single user operation and a single voice in the booth.
“As Global Creative is based in Leicester Square, its team competes directly with the best audio production facilities in Soho, so it needed studio facilities to match,” Bell adds. “White Mark was chosen for this project because we have designed so many studios in Soho and therefore we were the natural choice.”
White Mark was engaged on a design-only basis and worked closely with Global Radio and its regular construction contractor, Transmation. The project was challenging because space was tight and ceiling heights were low, but careful design ensured a very spacious feel to both studios.
The new facilities are equipped with Pro Tools 11 HD with an AVID S6 Control Surface, Avalon Design Mic Pre-Amps and Neumann Microphones. The existing Dynaudio Air6 5.1 monitoring system was relocated from the old studio and now has the benefit of being in acoustically accurate room.
Bell adds that the technical install and integration was handled by Global Radio’s Technology team and wireman Chris Finney. Global also employed Nichola Mcann, of Cann Creative, to design the interior finishes.
“Her ideas, combined with our experience of what works in an acoustic space, has produced a great looking finish that truly does compete with the best that Soho has to offer,” Bell says.
About White Mark:
Established in 1997 by David Bell, John Dunnill, Derek Buckingham and Alan Cundell, White Mark Ltd specialises in production facilities for music recording and the film and television industries. Since then it has designed and supervised the construction of over 500 production suites worldwide. The company’s impressive client list encompasses some of the world’s most famous music recording facilities including Peter Gabriel’s Real World Studios in the UK, Germano Studios in New York, Hit Factory/Criteria Recording Studios in Miami, Strongroom in London and private studios for producers and musicians such as William Orbit and Damon Albarn. In the area of audio post production, White Mark has completed over 140 audio studios and many broadcast and video editing facilities for more than 60 companies in Soho alone. The list of clients includes Grand Central, Hackenbacker, Envy, De Lane Lea, Scramble, Lipsync, Molinare, DeLuxe, 750mph, NBC/Universal, Wave, Unit and Boom. Advertising agency clients include worldwide facilities for Hogarth International and AMV/BBDO on four continents.