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Mixing The Sound of Change

This year’s The Sound of Change Live concert at London’s Twickenham Stadium featured performances by Beyonce, Ellie Goulding, Florence + The Machine, Jennifer Lopez, John Legend and Rita Ora. The event also marked the launch of a new global campaign by Gucci to raise funds and awareness for girls’ and women’s empowerment. Live sound for the event was managed by Britannia Row Productions, the audio rental company behind the London 2012 Olympic and Paralympics Opening and Closing Ceremonies, sole supplier for the Queen’s Diamond Jubilee Concert, Live Earth and many more.

Oz Bagnall, FOH engineer for Ellie Goulding
London, UK (June 10, 2013)—This year’s The Sound of Change Live concert at London’s Twickenham Stadium featured performances by Beyonce, Ellie Goulding, Florence + The Machine, Jennifer Lopez, John Legend and Rita Ora. The event also marked the launch of a new global campaign by Gucci to raise funds and awareness for girls’ and women’s empowerment. Live sound for the event was managed by Britannia Row Productions, the audio rental company behind the London 2012 Olympic and Paralympics Opening and Closing Ceremonies, sole supplier for the Queen’s Diamond Jubilee Concert, Live Earth and many more.

With three performance areas and no downtime in between acts, Britannia Row Productions opted for a configuration of six Avid Venue Profile systems for the main show and two additional systems for Jennifer Lopez’ on-site rehearsal.

“There were 11 full bands playing over four hours, so the show was comparable to Live Aid in terms of scale,” said Lez Dwight, project manager at Britannia Row Productions. “Venue is very popular with artists and is a proven product. It’s easy to set up and has a small foot print.”

Venue Profile is the console of choice for David Haines, FOH engineer for John Legend. “On top of the quality of audio that I get from Venue, the main thing I love about it is its speed of operation—I can get around it faster than any other console,” said Haines. “I just love its layout and the ability to get to the plug-ins easily.” Legend’s monitor engineer, Jon Ostrin, added: “I can get anything and everything that I need from the Venue. I’ve had more fun with it and have gotten more creative in mixing because it gives you so many options and lets you think outside the box.”

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