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Synchrony Financial and Guitar Center to Introduce New Consumer Financing Program

Financing options available through leading retailer of musical instruments

STAMFORD, Conn. and WESTLAKE VILLAGE, Calif. – Synchrony Financial (NYSE:SYF), a premier consumer financial services company with 80 years of retail heritage, today announced a new, multi-year agreement with Guitar Center to provide a private label credit program for customers of the world’s largest retailer of musical instruments and recording equipment.

Synchrony Financial will work with Guitar Center, Musician’s Friend and Woodwind & Brasswind to offer special financing options* to customers for the purchase of musical instruments, accessories and equipment through more than 260 stores across the U.S., catalogs and their online stores – one of the top direct sales websites in the industry. The program is expected to launch in third quarter 2015. Synchrony Bank will also acquire the existing card program assets. Financial terms were not disclosed.

“We are excited to work with the professionals at Guitar Center to provide options for their customers to purchase musical instruments and equipment to fuel their passion,” said Glenn Marino, executive vice president & CEO of Synchrony Financial’s Payment Solutions platform. “The availability of financing plays an important role in the purchasing of musical instruments and accessories, and we look forward to bringing programs to shoppers of these brands that meet their needs and wants.”

According to Synchrony Financial’s third annual Major Purchase Consumer Study,** 72 percent of music shoppers always seek promotional financing, and 77 percent of respondents said that the availability of financing is “very important” when choosing a retailer. Musical instruments and gear also lead online purchases across the 12 categories included in the study.

“A large and growing number of our customers’ purchases involve financing, and having an integrated credit card program we can offer is important for us,” said Susan Starnes, senior vice president of Services for Guitar Center. “We look forward to working with Synchrony Financial’s team to use their insights, tools and resources to help us enhance customer loyalty and the shopping experience.”