Mitta Sound Uses RCF Loudspeakers for Macy’s In-Store Brasil Campaign - Mixonline

Mitta Sound Uses RCF Loudspeakers for Macy’s In-Store Brasil Campaign

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RCF's TTL11A is an active column speaker array system comprised of two modules: one for mid-high frequencies and one for the bass frequencies.

Philadelphia-based sound reinforcement company Mitta Sound provided sound systems for live music and dance performances in Macy’s Center City (Philadelphia) store to help launch its participation in Macy's “Brasil: A Magical Journey” campaign taking place in select Macy’s stores across the country. The purpose of the “Brasil: A Magical Journey” campaign is to celebrate and bring awareness to the culture and history of Brasil and its people through clothing lines, home furnishings, jewelry and more.

Mitta Sound owner Terrence McDuffy used RCF loudspeakers to handle the diverse sound requirements, which included a live band, a 20-person dance troupe in the children's department, and DJ music in the women's and men's departments. RCF, headquartered in Reggio Emilia, Italy, designs and manufactures high-quality professional audio sound system components including transducers, powered and self-powered loudspeakers and line arrays, power amplifiers, digital loudspeaker management systems, recording monitors, microphones and rack components.

The Macy’s store in Philadelphia features a large, open atrium, which was the focal point of the in-store campaign kick-off. An 11-piece band, Alo Brasil, performed throughout the day playing an eclectic mix of Brazilian music. The band comprises drums, bass, percussion, guitar, trombone, trumpet, two dancers, two back-up vocalists and a lead vocalist.

“Because the stage was located in an open atrium, which was five stories high, it was important to be able to steer the beam to cover the first floor and eliminate potential reverberation in the atrium,” explains McDuffy. “We set up the system to throw 75 to 100 feet to cover the first floor of the store and it worked extremely well.”

McDuffy specified a left-right RCF TTL11A active column array system for the main stage. Each stack comprised a TTL11A-H HF module loaded with a 2.5-inch neodymium compression driver with 1.5-inch exit throat and a TTL11A-B bass frequency module equipped with four 8-inch neodymium woofers with 2.5-inch voice coil. The TTS26-A subwoofer, featuring two high power 15-inch neodymium woofers, added the extra bass to drive the low end of the system.

McDuffy also provided eight stage monitors—four RCF TT25-SMA and four dBTechnologies M12-4—for the onstage performers.

Mitta Sound provided smaller sound systems for other events in the store, as well. “I put a pair of the TT08 on sticks in both the children’s and women’s departments,” he explains. “Those boxes are our workhorses. We use them for everything and they never disappoint. The DJs were very impressed.”

The compact TT08 has a 90x60 horn, 8-inch neodymium driver and 2.5-inch copper voice coil. With a maximum SPL of 125 dB, the pairs were more than sufficient for the DJ music and the dance troupe in both locations.

The DJ in the men’s department was required to cover a larger area, which led McDuffy to use a pair of RCF TT25A loudspeakers, also on sticks, to disperse the sound to a larger area. “We placed the TT25As in the balcony that overlooked the men’s department to cover the entire area,” he says. “It sounded fantastic and the folks at Macy’s were extremely pleased.”

TT25A is a full range, versatile two-way active loudspeaker system. The high frequency section is a constant directivity CMD horn loaded to a 1.5-inch neodymium compression driver with a 3-inch diaphragm assembly for smooth, controlled dispersion. The low frequency transducer is a 15-inch neodymium woofer with a 4-inch voice coil.

For more information, visit RCF USA at usa.rcf.it and Mitta Sound at www.mittasound.com.