Guitar Center, Inc. announces that music industry veteran Glenn Noyes has been promoted to the position of Director of Category Management for Drums and Percussion. The announcement was made by Mark S. Nelson, Vice President, Drums and Percussion Division, and further underscores GC’s ongoing commitment to the expansion of its drum and percussion division.
Since rejoining Guitar Center in 2007, Noyes has made a tremendous impact as Category Manager, overseeing drum sets, snare drums, cymbals and hand percussion. His understanding of the drum customer, through his impressive 24+ years of retail experience, has enabled GC to continue its growth and leadership within the industry. Glenn has received multiple awards while at GC, including its prestigious Outstanding Service Award. In his new role, Glenn will oversee category management of all drum and percussion products for Guitar Center’s 219 stores across the United States. He will
work closely with GC’s marketing department to provide input and build targeted promotions to drive sales as well as foster and maintain vendor relations.
Glenn Noyes began working at Guitar Center in 1986 as Drum Department Manager while continuing as a professional drummer working in and around the Los Angeles area. In 1987, Glenn helped create the highly successful Guitar Center “Drum Off� competition, which to this day continues to bring together thousands of the nation’s top undiscovered drummers for a chance to live their dreams while competing for incredible prizes and national recognition. Glenn left Guitar Center in 1991 to become store/drum manager at West L.A. Music, a position he held until re-joining Guitar Center in 2007.
Nelson commented, “In the past four years, Glenn has helped expand Guitar Center’s drum and percussion business and has worked toward building and strengthening relationships with our vendor community. He is an institution in the drum industry, and everyone at Guitar Center is glad to have Glenn as part of our team. We look forward to Glenn continuing to grow Guitar Center’s profile in the drum and percussion market.�
