Live Sound

Instant Gratification

Why wait a year to buy the live album from your favorite band when you can get it as you walk out the venue's doors? Clear Channel Entertainment's new program, “Instant Live,” does just t 8/01/2003 8:00 AM Eastern

Why wait a year to buy the live album from your favorite band whenyou can get it as you walk out the venue's doors? Clear ChannelEntertainment's new program, “Instant Live,” does justthat. CCE recently rolled out the program at club concerts in theBoston area, with future plans to go nationwide.

Concerts are recorded using a combination of ambient mics and feedsfrom the soundboard, adding state-of-the-art technology to duplicate,package and deliver CDs at the show. Fan can pre-order when purchasingtheir tickets. Fans who couldn't attend the event can buy Instant LiveCDs at designated Best Buy stores.

“This is about more than just technology expanding our abilityto bring live entertainment to music fans in new forms,” saidSteve Simon, Instant Live project director and executive VP at ClearChannel Entertainment. “We are leveraging technology to improvethe concert experience for fans and enhance the connection between themand their favorite artists.”

To find out which concert Instant Live will hit next, visit http://instantliveconcerts.com.

Send Your “Current” News to Sarah Benzuly at sbenzuly@primediabusiness.com.

January

2015 NAMM Show

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