Shure Promotes Hearing Health

Introducing its newly branded hearing conservation program, Listen Safe, Shure awarded $50,000 total to three organizations: Columbia College, Hearing
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Receiving the check, from left: Benj Kanters, Columbia College; Michael Santucci, Sensaphonics; Marilee
Potthoff, House Ear Institute; and Kathy Peck, H.E.A.R.

Introducing its newly branded hearing conservation program, Listen Safe, Shure awarded $50,000 total to three organizations: Columbia College, Hearing Education and Awareness for Rockers (H.E.A.R.) and the House Ear Institute. Listen Safe will also promote hearing conservation by providing free hearing screenings and distributing hearing-protection devices at industry trade shows, music conferences and festivals, and to the company's employees.

Columbia College will use the funds to conduct a study — in cooperation with audiologist/Sensaphonics president Michael Santucci — regarding the hearing health of the music community. H.E.A.R. will use the monies to underwrite the cost of its public education initiatives, while HEI will use the donation to provide free hearing screenings for attendees at industry trade shows.

In other news, Shure and TC Group A/S announced a strategic alliance that focuses on technology sharing, including developing networking solutions. “In a world that is becoming more integrated and connected, it is important for the component parts of an audio system to be able to communicate with each other. Both Shure and TC are committed to this goal through breakthrough technology that uses the application of open standards,” says Anders Fauerskov, CEO of TC Group A/S.