Radio giant Clear Channel recently debuted its Creative Services Group (CSG) to improve the quality of the commercial creative on all of Clear Channel’s 1,189 U.S. radio stations. The new Atlanta-based facility has purchased 12 Neumann TLM 103 large-diaphragm cardioid microphones for its four studios, which are flanked by two additional iso booths that can each serve the two studios they are adjacent to.
“After extensive side-by-side comparisons, the Neumann TLM 103 stood out as the ideal microphone for CSG,” says Jim Cook, senior vice president-creative, for Clear Channel. “For the myriad applications we need it for, the TLM 103 provides a rich, wonderful sound that needs virtually no processing.
“In radio work, the key is to get it right the first time,” continues Cook. “You don’t want to have to manipulate it much in post-production. Ninety percent of the audio that we’re recording on-site will be spoken voice, and the Neumann TLM 103 gave us this wonderful presence in terms of delivering speech in a way that was very full. The TLM 103 ensures the truest quality of sound from the beginning.”
In addition to speech applications, the mics will record singing, guitars and a wide range of musical instruments arranged by CSG’s in-house composer, Jason Phelps.