Chris Lord-Alge addresses a capacity crowd at Sterling Sound in New York City on July 17, 2010, as part of Waves Masters on Tour.
The Waves Masters on Tour event series held special sessions featuring legendary mixer Chris Lord-Alge on the evenings of Saturday, July 17, 2010, at Sterling Sound in New York City’s Chelsea Market, and Monday, July 19, 2010, at Sweetwater Music in Fort Wayne, Ind. For more than 20 years, the Grammy Award–winner has mixed artists including Green Day, U2, Nickelback, Foo Fighters, Bon Jovi, Pink, Alanis Morissette, Dave Matthews Band, All American Rejects and others.
At these Waves events, Lord-Alge discussed and demonstrated his latest collaboration with Waves, the Chris Lord-Alge Artist Signature Collection. A rare opportunity to hear from the man whose name is synonymous with hard-hitting, radio-ready rock, the events gave attendees a sneak peek under the hood of these powerful application-specific audio plug-ins, and the chance to learn more about Lord-Alge’s unique approach to mixing.
Waves reports that the sessions featured a wide range of attendees, from college students and music business professionals to hobbyists and rock aficionados, all paying close attention as Lord-Alge deconstructed his mixing methods and demonstrated live how he uses his Artist Signature Collection plug-ins.
Chris Lord-Alge addresses a capacity crowd at Sterling Sound in New York City on July 17, 2010, as part of Waves Masters on Tour. Waves North American Accounts Manager and Products Specialist, Scott Simon, is shown at the computer, assisting Lord-Alge in his lectures.
“These events were each a smash success,” states Scott Simon, Waves’ North American accounts manager and products specialist. “The turnout was great, with capacity crowds listening attentively and asking great questions. At both sessions, attendees were thrilled to see this master at work and experience Waves’ new tools in action.”