Hollywood, CA – February 23, 2015 – Some may say bigger is better when it comes to speakers, but in this case Avalon Hollywood’s owner and audio expert John Lyons says, “Its a matter of being louder, cleaner and clearer.” The new system, which was unveiled during GRAMMY Weekend at Hollywood’s historic venue Avalon two weeks ago, features Powersoft’s new M-Force technology — and is the world’s largest subwoofer club installation ever.
While other venues may opt for sound systems featuring a du jour brand, Avalon has its own namesake speaker series. No stranger to conceptualizing game changing speakers, owner John Lyons is an audio expert responsible for installing sound systems at some of the world’s leading nightclubs. Making this new speaker a realization is an amazing feat that Lyons and premier audio engineers at EAW and Powersoft have worked rigorously for two years to perfect.
“It creates earth crushing sub bass,” says Lyons.
Each speaker cabinet includes a 40″ Powersoft cone: the largest ever and the result of the latest technological advances in electro acoustics. Lyons and EAW were able to use such a large cone by incorporating Powersoft’s patented M-Force® moving magnet linear motor technology into the cabinets, which enabled more air movement with faster response time.. and zero power compression. The result was a cleaner, more powerful sound that was previously impossible to produce — particularly in the lower frequency ranges.
Powersoft’s M-Force technology is an innovative method of acoustic transduction characterized by a moving magnet and genuine push-pull behavior. This application of positive and negative electromagnetic fields allows for the motor to oscillate at an unprecedented level. It is so powerful that if the motor were used outside of a speaker system, it would be able to move with 1,000 lbs of force. Each subwoofer cabinet (there are six in total) also contains (2) Powersoft M-Drive modules, which are used to supply power for the M-Force motor, the cone and each of the traditional speakers. The M-Drive is the most powerful single module ever made, and able to generate 15,000 watts at 2 ohms.
On February 7, Avalon Hollywood will unleash the unprecedented 40-inch subwoofer to the public.
Doing this adds to the “Avalon by EAW” CLUB.one Sound System, which John Lyons also designed in conjunction with EAW, and officially completing what is called the Bugatti of revolutionary club sound. The innovative setup was unveiled at Avalon’s Grand Revel last year, replacing the original Avalon EAW system that was recognized as a world leader and can still be heard in hundreds of nightclubs around the globe.
In addition to installing its awe-inspiring CLUB.one “Avalon by EAW” Sound System, Avalon revealed a totally transformed entrance and lobby, featuring a new center bar and spacious new ground floor restrooms. In the main room, an extended balcony provides incredible views and new VIP booths. Above, 150 high resolution LED panels now wrap the stage and surround the club, creating an unmatched audio and visual sensory experience that is directed at Avalon’s beating heart, the dancefloor.
Throughout the venue, the original 1927 features have been retained and restored to their original luster offering a timeless celebration of the venue’s historic pedigree while new multilevel lounges flanking the stage provide a stunning new VIP experience.
1) Avalon’s new system features Powersoft’s new M-Force technology
2) Powersoft’s M-Force, a moving magnet linear motor transducer, used in low frequency applications
3) Avalon view from the balcony
Housed in the historic 1753 Vine building, Avalon has been a fixture in North America’s dance music landscape since opening in Hollywood ten years ago. Avalon was first opened in Boston in 1998 by founder John Lyons, who then took Avalon to New York, before launching in Los Angeles in 2003, making Avalon one of thelongest running club brands in America. The club won URB Magazine’s Best Venue poll, has been named a Top 10 club in the world for atmosphere by Resident Advisor, made DJ Mag’s Top 100 Nightclubs List every year since its launch, and was singled out for praise by everyone from Forbes, Hollywood Reporter, Rolling Stone and the WSJ, to Mixmag, I-DJ, People and the Los Angeles Times.
Powersoft is the world leader in lightweight, high power, single rack space, energy efficient amplifiers for the professional audio market. Founded in Italy in 1995, headquartered in Florence, Italy, with offices in Ventura, CA, Powersoft couples the experience and precision of its production department with exceptional components to deliver products with perfect audio response and high performance reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to convention centers, churches and clubs, and are used by the world’s leading tour sound companies. For more information, visit the Powersoft website @ www.powersoft-audio.com.