New home on the web showcases shop’s creative for radio, TV, and online
Coming off many months of development and fine-tuning, Oink Ink’s new site at www.oinkcreative.com went live this month. Built in Flash from the ground up, the new site provides a rich yet approachable experience built to organize and showcase nearly two decades worth of radio and television creative the company has created for its clients. As Oink marks its 20th year in business this February, the new site reflects the company’s evolution—and hints at what’s to come.
Oink’s video work for television and the web also has a presence on the new site—spots and viral campaigns for Accountemps, Jeopardy!, and Staples represent a small sample of what the shop is working on in earnest throughout 2012 and beyond. Rotating animated promos and videos on the welcome page give agencies and clients an up-to-the-minute picture of Oink’s latest and greatest work.
In addition to serving as a complete catalog of Oink’s award-winning work, the new site also highlights the latest announcements, news and press focused on the company, giving both current and potential clients a convenient way to stay up to date with Oink’s current projects and initiatives. Oink Ink’s in-house bulletins and external industry coverage by outlets like The New York Times, Shoot and the NY Egotist have all been brought together in a streamlined blog format.
For visitors on iPhones, iPads, Android smartphones and other mobile devices, the site is offered in a condensed format, featuring a sample of recent work as well as a full archive of news and press coverage.
Designer Matt Parmet of Parmet Design in Massachusetts led the redesign, with frequent input from Dan and Jim Price.
“Our goal with the new site was to create a great user experience and to explore a great portfolio. The homepage features center around the position that ‘Oink makes you look better.’ It's not about how many awards they win, but what lengths they'll go to produce something great,” said Parmet.
Experience the new site here.