Unique partnership between Penwick Media (the team behind Pensado’s Place) and publisher Hal Leonard results in new series of multi-formatted (audio, video, print and digital) educational content of the highest quality for musicians, recordists and the music community as a whole.
LOS ANGELES, CA, April 20, 2016 — Momentum is building as the industry prepares for the launch of Pensado’s Strive, an innovative new multi-format educational initiative from Penwick Media (the creators of Pensado’s Place, the acclaimed weekly educational web series) and Hal Leonard (the leading publisher of books and digital content on the music business, audio technology, and related content). The series will be officially introduced at a launch event coming up on Saturday, April 23, 2016, at the Pensado Media Center (4343 Lankershim Boulevard, North Hollywood, CA). Over 100 industry figures have already RSVP’ed for the event, which will go from 4:00 – 6:00 p.m. PDT. Key company personnel and special guests will be on hand to answer questions and discuss the current and future direction of this series. RSVP at https://pensadostrivelaunch.eventbrite.com. Driven by a passion for education, Hal Leonard Group Publisher John Cerullo, together with Pensado’s Place hosts Dave Pensado and Herb Trawick (the principals and namesakes of Penwick Media) have created Pensado’s Strive based on their shared vision of creating educational content of the highest quality for musicians, engineers and producers on all levels, as well as the music community as a whole. Another key partner in this initiative is Groove3.com, a leading online learning site who will act as a primary distributor of the online versions of Pensado’s Strive content. Penwick, Hal Leonard and Groove3 serve as the three pillars for this groundbreaking educational undertaking. Under the Pensado’s Strive umbrella, a vast array of courses will be available globally to those who want to further their knowledge, skills and careers in the audio and music creation space. Content will come not only from Pensado and Trawick, but also from many other industry leaders, such as The Blackbird Academy, Usher’s New Look Foundation, and international engineering, performing and coaching gurus like Kuk Harrell (vocal producer: Rihanna, Beyoncé, Justin Bieber, others), Chris Lord-Alge, Tony Maserati, Yeuda Ben-Atar (Ableton-certified trainer, Beat Lab Academy founder), Bobby Borg (noted educator and author) and others. The publishing power and credibility of Hal Leonard, the leading publisher of books and digital content on the music business, offers Pensado’s Strive the unparalleled ability to reach a global network of traditional and online resellers as well as educational markets. The Strive titles will not be limited to audio/visual media, but will also be disseminated in multiple formats such as books and online enhanced digital print. Kuk Harrell remarks, “I am thrilled to be able to contribute to the Pensado’s Strive program, and to add my perspective to this wonderful initiative that Herb and Dave have put together with Hal Leonard. To educate and mentor the future generation is one of our greatest gifts and responsibilities, and Pensado’s Strive is a powerful method to help put today’s young talents on the road to attaining the type of success that I’ve been fortunate enough to have, and beyond.” John McBride, owner and founder of Blackbird Studios and The Blackbird Academy, echoes Harrell’s statements: “Education is at the heart of everything we do at The Blackbird Academy. We are excited to join Dave, Herb, Strive and Hal Leonard and create Blackbird curriculum that will help students learn and excel all over the world.” Herb Trawick notes, “We are very excited to formally launch Pensado’s Strive to the industry at this event on Saturday. All of our contributors and friends have said something similar to me – that they wish something along these lines had existed when we were coming up in the industry. I believe that Pensado’s Strive will prove to be a tremendous resource to the future generations of music business professionals, and we can’t wait to unveil it and move forward.”