Beverley Hills, CA (April 16, 2021)—Live Nation Entertainment and Veeps, the livestream platform run by co-founders Joel and Benji Madden of the band Good Charlotte, have started equipping over 60 concert venues across the U.S. to offer turnkey livestreaming.
According to the companies, the venues selected are already regular tour stops and will give artists the flexibility to choose when and where they want to add the element of streaming to a show. The technology will enable artists to offer fans virtual admission to sold out shows, access to events happening around the world, exclusive content and features like backstage and front row viewing angles. The equipment rollout is also being touted as creating jobs for the associated production personnel.
Some of the first venues on the list reportedly include The Fillmore in San Francisco and Philadelphia, House of Blues in Chicago and New Orleans, The Wiltern in Los Angeles, and a number of amphitheaters including Shoreline Amphitheater in California and The Gorge in Washington. The Wiltern is already outfitted and will be debuting a series of 10 streamed shows on Veeps, dubbed “From the Wiltern,” starting May 7, 2021.
According to Joel Madden, cofounder, Veeps, “Now, with the flip of a switch, every artist playing in these venues can make their show a global event. We’ve already seen how livestream shows drive engagement across every other area of an artist’s business and the added ticket revenue will allow them to re-invest in their art and make what they’re offering their fans even better. It’s a real dream come true for us at Veeps and our mission to help empower artists in their careers.”
In 2020, Veeps reportedly helped put over $10 million directly into the pockets of artists through tickets bought to livestream shows. Artists like Liam Payne, Louis Tomlinson, Brandi Carlile and Patti Smith turned to Veeps to connect with fans, raise money for charity and bring in income for themselves and their crews.
Live Nation promotes 40,000 concerts and 100-plus festivals in a typical year.
Live Nation Entertainment: www.livenationentertainment.com