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Solotech Unveils New Visual Rebranding

Marking its 40th year, live production company Solotech updates its corporate image.

Montreal, Canada (March 7, 2019)—Audiovisual/entertainment technologies provider Solotech has undergone an image update with a new visual identity, aiming to emphasize the different services it offers for productions.

Solotech Gains ‘Fame’ in Montreal

“This rebranding is a fantastic evolution of our image, an honour to our expertise and passion for more than four decades,” said Martin Tremblay, president and CEO of Groupe Solotech. “We are looking ahead with confidence thanks to our modern and dynamic identity which is aligned with our strategic objectives. Our new imprint not only enables us to better stand out on the global stage, but also on digital and mobiles platforms.”

The update comes as the company continues to take on a raised profile in international markets outside its native Canada. Most recently, in late November, Solotech acquired noted UK audio provider SSE Audio Group, cementing its place in the European market.

Along with a new slogan—“Solotech, Simply Spectacular”—the image update also includes a website showcasing the company’s new identity, the result of a long-term endeavour involving multiple collaborators (Ascendis, Apogée Solutions Créatives, etc.), and overseen by Christine Latour, marketing and communications director, and her entire team.

“I am convinced that our modernized and asserted identity, combined with our talented team, continues to strengthen our leadership and visibility on all continents,” said Tremblay.

Solotech •