Jeffrey Cox is Eighteen Sound’s director of sales, North America
Eighteen Sound Srl of Reggio Emilia, Italy, has appointed Rat Sound Systems Inc. as a Pro Provider in the U.S. The announcement was made by Jeffrey Cox, director of sales, North America, for Eighteen Sound.
“As a Pro Provider for Eighteen Sound, Rat Sound is now a supplier of Eighteen Sound products as well as a provider of professional support and service to the pro audio industry,” explains Cox. “As a registered service agent, they also provide re-coning and other services to Eighteen Sound’s professional customer base.”
The concept of a Pro Provider is one that Cox created while working on the development of sales channels that would provide greater access and direct support to Eighteen Sound products to North American customers.
“The idea is to provide our customers with more than a standard supplier offers,” Cox says. “Rat Sound has a sales division that is not only specifically tasked with sales of Eighteen Sound products but they are also uniquely qualified to provide support as well. The entire team is well versed in the design and manufacturing of loudspeakers.”
“Nearly 10 years ago, while working with EAW on the design of the MicroWedge Series of stage monitors, I was directly involved with the decision to use Eighteen Sound components,” adds Dave Rat. “More recently, the new Rat Sound SuperWedge 22 is based on all Eighteen Sound components. Becoming a Pro Provider is a welcomed and natural progression of this long and productive relationship. We look forward to further supporting Eighteen Sound and the quality products they produce.”
Daniella Peters, head of the sales department at Rat Sound, and John Karr, who handles equipment sales and e-commerce, will spearhead the development of the Eighteen Sound Pro Provider division at the company. Peters has been instrumental in the creation and growth of Rat Sound’s sales department.
“Eighteen Sound has an amazing reputation in the world of pro audio,” says Peters. “It’s a new opportunity and one I’m delighted to be part of.”
Rat Sound General Manager Paul Freudenberg adds, “It is really exciting to be part of a new sales channel that will provide not only products but the hands on service and support Eighteen Sound customers deserve.”
Cox has been managing marketing and business development for the Italian company since late 2013. In his new role he is charged with bolstering sales efforts and product availability in North America. His says his goal is to expand Eighteen Sound’s client and market relationships in the region while developing strong distribution and sales channels. He will continue handling worldwide marketing for the company.
“Working with Jeffrey has made it clear that must continue to expand our presence in the United States,” says Eighteen Sound CEO Pierpaolo Marziali. “We have been preparing the organization for further development in the States, and I am confident our foothold on the North American market will grow in his capable hands.”
“Eighteen Sound is an amazing company that continually redefines quality in professional audio products,” Cox says. “It has been a pleasure being a part of their continued growth. I am particularly looking forward to directly linking companies in the States to Eighteen Sound and bringing their extraordinary loudspeakers to people everywhere.”