Sound designer Felipe Valencia in Tono Studios
Award-winning audio post facility Tono Studios in Santa Monica announces that it recently completed two new national spots for Conill Advertising showcasing the latest Toyota Prius models. Tono’s core services include mixing, sound design, music composition and voice-over casting and recording.
Tono provided sound design and mixing for the ads, dubbed “Rain,” which required sound designer Felipe Valencia to put the emphasis on subtlety during the process, and draw out memories of storms and childhoods past.
“I liked the ‘clarity’ concept Conill’s creatives went for sonically with the spot,” Valencia says. “I tend to put too much effort on backgrounds, even though the audience may never notice. But I guess if it doesn’t stand out then we did something right. With ‘Rain,’ we supported what the visuals were doing in the close-ups and wide shots; that determined what had priority on the mix. The music accompanies the spot well, which made it easier to take advantage of the little beats left between the AVO and music for sound accents.”
For more information, visit www.tonostudios.com.