H.E.A.R. (Hearing Education and Awareness for Rockers) teamed up with The National Campaign for Hearing Health (NCHH) on Cancun's beaches during this year's Spring Break. The goal was to teach teens, musicians and music lovers about the dangers of hearing damage and tinnitus, H.E.A.R.'s Street Team passed out earplugs, hearing literature and provided listening tests to willing Spring Breakers.
“Our Street Team is made up of volunteers — teens, bands, DJs and health students throughout the U.S. who care about their hearing and who want to help us tell their friends and fan base how important it is for their music sake to protect their hearing,” commented H.E.A.R. executive director Kathy Peck. Event sponsors included MTV, Sonomax, Etymotic Research/ER20 Earplugs, Aearo EAR plugs, Westone Labs, Future Sonics and Ear-Q Tech Computer Hearing Analyzer.