Musical talent development and collaboration company Electric Feel Entertainment has opened its new Miami headquarters, a multi-story complex in the city’s Wynwood Arts District. The 12,000‑plus‑square‑foot site features two music production studios designed by WSDG, alongside creative, administrative and hospitality spaces.
Electric Feel Entertainment was founded in 2013 by CEO Austin Rosen, and today its catalog boasts 19 Diamond records, 726 Platinum records, 450 billion streams and more than 40 entries in the Spotify Billions Club. Its roster includes global stars such as Post Malone and Quavo, alongside songwriters and producers like Louis Bell, Billy Walsh, Nick Mira, Carter Lang and others.
The Miami facility is the company’s most ambitious project to date, offering a creative hub where artists, producers, executives and partners can make music, develop ideas and collaborate under one roof. Electric Feel’s in-house team worked in close collaboration with WSDG’s David Molho, Leandro Kirjner, Silvia Molho, Federico Paez, Sergio Molho and John Storyk on all aspects of acoustic, AV systems and interior and exterior lighting design.
At the heart of the facility’s ground floor are two acoustically identical 345-square-foot control rooms: the Jade Room and the Onyx Room. Both share the same optimized symmetrical layout and acoustic treatment approach, while featuring distinct equipment configurations, giving artists and engineers two complementary production environments within a single facility.
The Jade Room features an SSL Oracle in‑line mixing console, acquired through Sweetwater Sound, while the Onyx Room features an SSL AWS 948 console—also in use at Electric Feel’s Hollywood and Nashville facilities—purchased from PK Pandey at AVN | SYS.
“Solid State Logic is a cornerstone of my engineering career, and so much of my life has happened at the buffer of an SSL,” remarks Nick Mac, Electric Feel’s chief of engineering and studio technical director. “Many factors make the Oracle the best choice for Electric Feel Studio A in Miami. The ability to mix multiple sessions a day with zero downtime between recalls on the desk is insane. SSL’s DAW control is the best out there, and Oracle offers it per-fader-bay, allowing me to have analog control on one fader bank, and DAW control on another; the hybrid workflow is unparalleled. The fader resolution while writing automation in Pro Tools is incredible, easy and feels good physically. Plus, the routing capabilities allow me to say ‘Yes’ to my clients, rather than needing to find a solution outside the desk.”
The Jade Room’s monitoring system is built around Genelec 1236A main monitors, paired with a Genelec Dolby Atmos immersive audio system. The room features a custom marble console and producer desks, from which it takes its name.
The main monitoring system in the Onyx Room is a Symphonic Acoustics 2xV15 loudspeaker system with dual 1SW18 CUST 18-inch custom subwoofers. Genelec 8361A coaxial monitors serve as the secondary reference system. The Onyx Room also features custom console and producer desks.
Avid Pro Tools HDX systems with Avid MTRX II converters are at the core of each room’s hybrid workflow. The outboard complement includes Sony C800G tube condenser microphones, Neve 1073 mic preamps, Tube-Tech CL 1B optical compressors, Pultec EQP-1A passive equalizers, Universal Audio LA-2A leveling amplifiers and API 2500 stereo bus compressors.
The instrument collection includes a Roland Juno-106, Oberheim OB-8 analog synth, Moog Voyager and a range of guitars and amplifiers.
Each control room is paired with a dedicated iso booth and private lounge. A Dante AoIP infrastructure connects every space in the building, enabling multi-room audio routing, collaboration and content sharing across all floors. Mogami cabling is used throughout the facility.
Spoiler alert: Look for more on Electric Feel Entertainment in an upcoming issue of Mix.
