Euphonix (Palo Alto, Calif.) announced that it is launching its newprice/performance-focused Max Air digital audio broadcast consolewith a nationwide tour. The 37-city demonstration begins September 25,2002, in Minneapolis and is scheduled be at the April 2003 NABconvention in Las Vegas after a cross-country journey. The speciallycommissioned demonstration vehicle is outfitted with a 96-channel MaxAir mixing system and is setup to simulate a local TV station digitalaudio control room.
"The Max Air Broadcast Tour is set to be one of the biggestmarketing and sales efforts Euphonix has ever put on," said Andy Wild,VP of marketing at Euphonix. "We’ve spoken with a lot ofengineers at broadcast facilities, and they are all very enthusiasticabout us bringing the vehicle to their facility. The combination of theEuphonix team and all of our sponsors who have integrated their digitalequipment with Max Air is very powerful."
At each city, the vehicle will visit up to five TV stations to allowoperators, management and technicians to check out the Max Air. The MaxAir Broadcast Tour will also be present at Society of BroadcastEngineers local chapter meetings in most cities. Euphonix, and in somecases the tour sponsors, will be available to give a short presentationon the transition to digital.
A tour schedule and SBE meeting calendar can be found at www.euphonix.com/tour.