In 1992, the United States Patent and Trademark Office grantedFuture Sonics (Pineville, Pa.) a federal registration for the EarMonitors trademark. Since then, the company continues to enforce thistrademark.
According to Daniel East, director of marketing for Future Sonics,"We, as a business, are simply monitoring any potential confusion inthe marketplace that might occur by similar references to our brand.Therefore, any use of the words 'ear' or 'ears' and 'monitor' or'monitors,' used concurrently, will be understood as a direct violationof our trademark rights. We are pleased to see that competitorcompanies like Shure, Sennheiser, Crest and others are eitheraccommodating our rights or working to do so. We try to respect thebranding of every company and only expect the same in return."
Future Sonics has retained the services of trademark-enforcement lawfirm Kenyon & Kenyon to advise on the continuous protection of itsvaluable trademark. According to the attorneys, violations couldinclude packaging, advertising and other uses where the "ears" and"monitors" terms may appear together.
For more, visit www.futuresonics.com.