LOUD's crew at the event
Last month, more than 200 members from the LOUD Technologies’ sales team met at the company’s headquarters in Woodinville, Wash. for a weekend of product training combined with a celebration in honor of Mackie’s 15th anniversary. The festival-like atmosphere of the combined event comprised the first-ever LOUD-a-Palooza.
“In keeping with the ‘festival of learning’ theme for the event, we set out to make LOUD-a-Palooza an experience unlike the typical training seminars that our attendees are accustomed to attending,” commented LOUD Technologies director of marketing communications, Adrian Bell.
The theme, described as “academia meets vaudeville” the LOUD marketing team converted their warehouse into a full-service, hands-on training facility that was equal parts entertaining and educational. Providing hands-on time with products and direct access to product managers was a key educational ingredient in the LOUD-a-Palooza formula. Six classrooms were constructed and filled with Mackie, TAPCO, EAW and EAW Commercial branded products. Both overview and deep-dive technical courses were offered covering a breadth of topics including Mackie Recording products, the Digital X Bus and the TT24 Digital Live Console, to EAW touring products and the EAW Commercial family.
“As a technical consultant and the one in charge of technical support in Israel, I found the training very useful and educating,” commented Ilan Murad, a LOUD Technologies distributor in Israel. “We will all benefit from this, socially as well as educationally, as we promote and support the products.”
Capping off the third and final night of LOUD-a-Palooza was the equally anticipated Mackie 15-Year Anniversary Party. To commemorate the milestone, Mackie honored selected recipients with"Honorary Mackoid" awards, presented to valued friends of Mackie by the company’s founding father, Greg Mackie.
A set from local funk/soul/rock band Maktub followed a movie that was screened exclusively for the crowd. Performances by Playboy Mansion percussionist Ravi and Seattle's own DJ Tone rounded out the evening.
For more information, please go to www.loudtechinc.com.