Prism Sound has acquired the business and intellectual property rights of SADiE, formerly owned by Studio Audio & Video Ltd. Prism Sound directors Graham Boswell and Ian Dennis negotiated the deal after learning that SADiE Studio Audio & Video Ltd. had gone into administration in February. The SADiE brand name will be retained as part of the Prism Sound business.
The SADiE brand has long been held in high regard by the pro audio and broadcast industries for the quality and performance of its PC-based digital audio workstation products. Prism Sound is best known by this market for its high-end A/D and D/A converters for mastering, tracking and post-production.
“Along with many people in the industry, we were very saddened to hear that SADiE had run into problems,” says Boswell. “The company’s reputation for innovation and creativity is truly remarkable and its digital audio workstations are rightly considered to be the best in the world. SADiE has always insisted on the highest standards of engineering and this is reflected in the quality of its product range and the tremendous loyalty of its customers.
“Prism Sound is financially secure and in an ideal position to take on the SADiE brand,” Boswell adds. “By combining two complementary product ranges with overlapping customer bases, we are confident that we can create a formidable and highly competitive business for the future.”
Prism Sound states that its initial aim is to place the existing SADiE product range on a secure business and financial footing. Existing customers will have full access to product support as before using the same telephone numbers and e-mail addresses as previously, and new orders are once again being accepted by Prism Sound’s sales offices in New Jersey and Cambridge, UK. The company states that deliveries will resume almost immediately, although availability of certain products may be limited initially as a result of reduced stock levels during the period of administration.
Lastly, Prism Sound states that over the next few months it will search for a new location that will allow it to combine both businesses in one premises. During this transitional period, the Prism Sound team will operate from SADiE’s old headquarters in Stretham, Cambridge, UK, as well as the current headquarters at Cowley Road. However, all enquiries relating to SADiE products should be directed to Prism Sound’s head office at William James House, Cowley Road, Cambridge, UK; 011-44-1223-424-988 or firstname.lastname@example.org.