Stanton has unveiled an entirely new industrial design for their product line, as well as a new corporate logotype to reflect the company’s new image. The new product design and logo have been incorporated into Stanton’s 2005 product line overhaul, as well as their Website, advertising and product literature.
“We want Stanton to be perceived in a manner that reflects the cutting-edge nature of our new products,” says Dave Froker, CEO of The Stanton Group. “DJs, musicians and producers who use Stanton gear are those who expect sophisticated technology combined with strength, reliability and ease of use. The new industrial design of our new mixers, CD players, and turntables is in line with our customers’ contemporary style, as is the dynamic feel and modern simplicity of the new Stanton logo.”
Stanton’s recently updated product line implements a new industrial design that makes use of multi-textured aluminum and innovative displays and metering. All of the company’s new products (including the T-Series turntables, M-Series mixers and C-Series CD players) offer a consistent, more contemporary design.
Stanton’s new industrial design and corporate identity were developed by The Brewery, a business and creative firm located in London. “We are especially pleased with our work for Stanton,” says Brewery Managing Partner Peter Phillips. “To be able to look at both the corporate and product identity at the same time allowed us to create a new look for Stanton which reflects the values and aspirations of the company as it is now and how it wants to look in the future.”
For more information on Stanton gear, visit www.stantondj.com.