Studio recorded, mixed audio and music for spots featuring Chelsea Handler
38 Studios was recently called upon to collaborate with MTV on a series of 7 television promo spots for the 2010 MTV Video Music Awards, featuring Chelsea Handler, host of E!â€™s late night hit â€œChelsea Lately.â€?
The spots provide a voyeuristic peek into Chelseaâ€™s writersâ€™ room as she, assistant Chuy, and her staff of comics brainstorm new material in preparation for Chelseaâ€™s gig hosting the 2010 VMAs. Laced with Chelseaâ€™s no-holds-barred brand of humor, the spots skewer the entire universe of celebrity and pop cultureâ€”everyone from Lady Gaga, Snooki of â€œJersey Shore,â€? and Ke$ha to Kid Rock, Mickey Mouse, and of course, Chelsea herselfâ€”is a target.
In one spot, titled â€œToothbrush,â€? Chelsea resists mutiny in the writersâ€™ room as her staff makes a list of possible replacements for the VMA hosting gigâ€”not seeming
to care their boss is standing right there. In â€œSeating Chart,â€? a fed-up Kid Rock shows Chelsea how he really feels about her.
Sound designer/mixer Adam Charity of 38 Studios provided his services and also composed the music for â€œSeating Chart,â€? the spot featuring Kid Rock. The promos were directed by Kim Nguyen of MTV. “Seating Chart” was chosen by Bestadsontv.com as one of the top spots for the week of September 22.
â€œWorking with Adam is great because he always has a lot of good instincts and suggestions. Also the vibe at 38 Studios is chill so it’s a fun place to get some good work done,â€? Nguyen said.
â€œThese spots were so much fun. Kim is one of my favorite creatives. Her talents combined with Chelsea Handlerâ€™s and the awesome platform of the VMAs make the work really stand out,â€? said Charity.
The 2010 Video Music Awards aired September 12, 2010 on MTV.
To view the spots, visit http://postspots.com/d/j/71afb1f5a2.