Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Celebrating its Fifth Anniversary in Hollywood, PLAY Rebrands into Play/Sound, Play/Creative, Play/Editorial, and Play/Motion

Concurrent with its fifth anniversary in Hollywood, Play, a television marketing boutique specializing in both the HD and SD creation of TV promos, TV trailers, full promo packages, launch campaigns, and sizzle reels, has rebranded itself, and has restructured to better reflect its expanded array of client services. The announcement was made today by Michael Victor, founder, Play.

Originally launched by Mr. Victor in 2005 as “Play Editorial,� Play has just completed a company restructuring into four operating units. These units are Play/Creative (offering clients brand strategy, messaging, and script writing services), Play/Editorial (providing clients with HD and SD editorial services via Avid HD and Final Cut Pro HD systems, color correction, and online editorial), Play/Motion (designing original motion graphics and visual effects), and Play/Sound (full audio mixing, editorial, and layback capabilities).

In related news, Play has

recently been nominated for two 2010 Promax/BDA Awards. The company earned a nomination in the category of “Best Stunt Promotion: On-Air,� for its work on behalf of client SyFy. Play created an original “Twilight Zone Marathon� 30-second promo spot for SyFy, which was presented in a comic-book style. Play has also been Promax/BDA Award nominated in the category of “Best On Screen Services Promotion,� for a 30-second spot, entitled “October Barker,� on behalf of its horror web channel client, FEARnet.

Mr. Victor said, “When we opened our doors in 2005, a good deal of our work load was comprised of pure, standard definition editorial services. Along the way, we’ve significantly evolved our creative expertise, and have had the good fortune to utilize a diverse array of extremely talented producers and post production artists. Our staff members are accomplished across the areas of writing, producing, audio and sound design, and motion graphics and FX, and significantly embellish our award winning editorial, over 50% of which is now being finished in high definition.�

He adds, “For clients who want their brands recognized, we have the proven ability to deliver effective marketing solutions with one ‘look and feel,’ combining a strong voice with a dynamic style. Our clients get the consumer attention they deserve and the powerful promotion they expect. In particular, we’ve become renowned for our success in promoting content in the genre of ‘drama.’ As a result, our high profile clients are now bringing to us bigger — and even more impactful – projects, on a daily basis.â€?


Launched in 2005 by marketing specialist Michael Victor, Play is a full-service television marketing boutique specializing in the creation and production of TV promos, TV trailers, full promo packages, launch campaigns, and sizzle reels, for the entertainment, media and broadcasting industries. Among the company’s clients are E! Entertainment Television, Warner Bros. Television, SyFy, FX, ABC, BIRD, FEARnet, USA Network’s emerging “Sleuth� network, and many others.

Play is located at 6464 Sunset Blvd., Suite # 605, Hollywood, CA, 90028. The phone is 323/469-3500, and the web is