New Distribution Model Provides Dramatic User Savings
San Diego, California August, 2012 … Equator Audio Research, recognized globally as a leading manufacturer of highly accurate studio reference monitors for mission critical recording applications has announced a new pricing and distribution model for the Q10, digitally-controlled, bi-amplified, coaxial designed reference monitor.
The Q10 measures 15in x 15in x 15in and features a 10” woofer coupled with a true high-powered 1” compression horn driver. A two-way active system, the Q10 enclosure is constructed of 13-ply Baltic birch, heavily braced for cabinet rigidity. It features 800w of peak power (400 watts continuous), Max SPL 112 dB, Frequency response of 32Hz-22kHz.
All Equator monitors feature a Zero-Point Reference™ coaxial design with Digitally-Controlled Transducers™. A CPU resides inside each monitor to handle such tasks as matching the transducers and incorporating the crossover.
The Q Series monitors use DSP technology for room optimization as well. Included is MAC/PC software that enables the engineer to employ automated room analysis and compensation or intricate manual compensation for existing acoustic anomalies. Issues created by placement/boundary, node/anti-node and secondary reflections within the listening environment can be addressed. Along with the environmental sonic compensation, the software provides direct control over the monitors, including equalization, mute, solo and phase.
Equator Audio has experienced a dramatic upswing in internet activity and internet sales. With the introduction of the D5 (a new small coaxial monitor sold direct for $299 per pair) the online sales model has proven to be quite effective. The Q10, through normal sales channels (distributor, rep, and dealer) had previously cost the end user $1795 each. Offering it direct eliminates the middle man and by reducing margins Equator is able to deliver this highly developed, feature laden product for $899 each. The big winner here is the end-user who will be to able to purchase a high-quality product for a price well below its normal market value.
The Q10s are available directly from the Equator online store.
About Equator Audio Research
Equator Audio Research is committed to delivering studio reference monitor solutions that overcome the myriad of challenges faced in today’s production environment. From our phase and time accurate coaxial designs to our matched transducer manufacturing to our sophisticated Q Series Room Analysis and compensation software; our products meticulously provide solutions to existing sonic obstacles. Equator products are used daily in mission-critical applications at many of the world’s finest recording studios. For additional information on all Equator Audio products, visit the company online at www.equatoraudio.com.
