TV Spots, Short Promote Puppet Project for Endangered Species
Verbatim Studios and mixer Conor Murphy were tasked this month with mixing audio for two television spots and developing long-form sound design for an 8-minute video short â€œfeaturetteâ€? starring the puppets of X*tink*shun, the newest seasonal exhibit at the Philadelphia Zoo. Conceived and written by agency Left Hand Creative, the spots and featurette will enter heavy rotation this month to coincide with the zooâ€™s April 9 launch of the exhibit, which runs through October 2011.
X*tink*shun features a cast of 7 extinct or endangered animal puppets, designed in collaboration with the Jim Henson Company, all controlled by expert puppeteers. Other talent contributing to the campaign includes veteran voiceover announcer Robb Webb in the radio spots, and Grammy Award-winning childrenâ€™s artist Dan Zanes, who wrote and performed an original song for the video.
The spots, narrated by
Webb, incorporate Zaneâ€™s original tune and a variety of animal sound effects, promising us â€œthe world will never be the same!â€? Following a viral teaser campaign, the spots begin airing April 4.
â€œVerbatimâ€™s contribution really elevated this project,â€? said Nat Gutwirth, owner of Left Hand Creative. â€œWhen we walked in, it was a silly puppet show about endangered animals. When we walked out, it was a silly puppet show about endangered animalsâ€”with world-class sound design.â€?
To view one of the spots, visit https://postspots.com/d/j/f031fe591c.
About Verbatim Sound Studios
Founded in 2002 as 38 Greene Studios, Verbatim is a recording and production facility located in the heart of Midtown New York City. Verbatim has established itself as one of the countryâ€™s most regarded facilities, working with virtually every major advertising agency (BBDO, Grey, Saatchi, Kirshenbaum & Bond, Cliff Freeman, Uniworld, McCann Erickson, Merkley, and Weiden + Kennedy) in New York and some of the worldâ€™s most prestigious brands, including AT&T, MTV, DirecTV, and Google. Verbatim is owned by brothers Dan and Jim Price, founders of Oink Ink Radio; for more information about us, please log on to www.verbatimstudios.com.