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Guitar Center Professional Supports P&E Wing Grammy Week Event

The P&E Wing’s 9th Annual Grammy Week Celebration honored Rick Rubin at the Village Studios in West Los Angeles; GC Pro served as Supporting Sponsor.

Hip-hop producer 9th Wonder (at right) receives a demonstration from Avid Product Rep Mario de Arce, featuring Avid’s upcoming compact control surface, Dock, along with an Avid S3 console.

Photo: Courtesy of The Recording Academy.

This year’s P&E Wing’s annual Grammy Week event was held at the Village Studios in West Los Angeles. The event kicked off Grammy Week by honoring individuals who strive for audio excellence and, as described by Recording Academy President/CEO Neil Portnow who have “championed creative freedom throughout their career.”

The event also celebrated the career of Grammy Award-winning producer Rick Rubin, this year’s recipient of the Recording Academy President’s Merit Award. Representatives from a large range of top manufacturers, services and organizations were in attendance, and GC Pro served as a Supporting Sponsor for the evening. 

At the Village event, GC Pro took the exclusive opportunity to display Avid’s upcoming compact control surface, Dock, along with an Avid S3 console, in its booth space. Pairing the S3 with the Dock creates an editing system in a small footprint.

GC Pro also supported the Grammy Awards, which took place the following week, by providing a set of Dynaudio AIR 15 reference monitors for use on-site at the Staples Center in the P&E Wing Lounge, located adjacent to the Music Mix Mobile (M3) remote broadcast trucks.  

“GC Pro is a long-time supporter of The Recording Academy and the P&E Wing, because their goals and values align with GC Pro’s,” says Derek Snyder, GC Pro Manager of Strategic Development. “Dedication to high-quality audio, supplying professionals with the tools they need, and advocating for best practices are just a few of the initiatives that we find to be of tremendous value, and GC Pro proudly continues our long-term relationship with the Wing.” 

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