Post-Pop Music House, based in Parlin, N.J., is a label and publishing group that distributes its pop-influenced electronic dance bands solely through the Internet, either through its own Website, or through popular avenues such as iTunes.
“I believe that vinyl is an art for collectors, not for business models,” says principal Shane Fontane (pictured). “Worst can be said for CDs—they represent little more than cool business cards these days. Kids today want their music to be mobile and they want it on demand. They want their MP3s.”
Fontane recently recorded the first song for his band, Helladramatic, with guitarist and singer Michael McLaughlin. The song, “It’s OK,” features vocals and electric guitar against a backdrop of analog synthesizers and electronic beats. Fontane recently added an API A2D mic preamp and A/D converter to his studio.
“We jacked [McLaughlin’s] Gibson SG right into the API,” Fontane recalls. “We had tried that before with other DIs, and it didn’t fly. The sound of the A2D was solid and in your face!” Fontane ran the A2D’s digital outputs through an RME interface into MOTU Digital Performer with no additional processing before tracking. McLaughlin sang into a Shure SM7B.
“The most visceral impression I have of the A2D is ‘loud and clean,’” says Fontane. “It pulls everything right up to the front of the mix in a crisp, clean, lively way. On the more nuanced side, it has a little bite and can be induced to saturate and color beautifully.” Fontane looks forward to using the API A2D on upcoming collaborations with producer/DJ Junior Sanchez as well as upstart band Pretty Wasted, featuring Berlin vocalist Randy Twigg.
The song “It’s OK” will be released on Post-Pop Music House.