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Sennheiser Sponsors Search for Future Star Performers

The Emergenza Festival (the European and North American live music festival for up-and-coming bands) began in Rome 14 years ago as a small “battle of the bands” that featured a handful of local acts and less than 300 people in the audience. Today, Emergenza sees more than 3,800 bands competing in 75 cities across 11 countries. The music festival, which features all genres of music, recently began its first year in the United States.

The Emergenza Festival (the European and North American live music festival for up-and-coming bands) began in Rome 14 years ago as a small “battle of the bands” that featured a handful of local acts and less than 300 people in the audience. Today, Emergenza sees more than 3,800 bands competing in 75 cities across 11 countries. The music festival, which features all genres of music, recently began its first year in the United States.

Concerts were held during June in Chicago, Washington D.C., Philadelphia, Boston and Buffalo, N.Y., with audience members voting for their favorites. Bands or artists who emerge from these shows will go on to compete in national events, and finally overseas to Germany in August, where the winning band will participate in the summer’s Vans Warped Tour.

Sennheiser has taken a lead sponsorship role and is the exclusive supplier of the Evolution line of wired and wireless systems for the concert dates. A Sennheiser wireless system is one of the grand prizes that will be awarded to the winning bands.

“While our wireless systems already share the stage with performers like Seal, Avril Lavigne and Beyoncé, and are sought after for huge broadcast events like the Super Bowl or television’s American Idol, emerging artists remain a key priority for us,” says Sennheiser’s artist relations manager Kristy Jo Haima (Kjo). “By standing by the young and dynamic performers of the Emergenza Festival, we’re proving that you don’t have to be a multi-Platinum act to benefit from the world’s premier live performance microphones. We look forward to hearing from these up-and-comers in clubs and arenas around the world—if not this year, then in the years ahead.”

For more information about Sennheiser, go to www.sennheiserusa.com.

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