Composer Peter Rundquist of music and sound-design company SacredNoise (New York City) recently wrote the score for a new two-spotbranding campaign for Johnson & Johnson.
"What mattered most was finding the musical accompaniment for thosetouching, honest moments between a mom, dad and newborn," saidRundquist. "We didn't want the score to be overly pretty or do asweeping Hollywood orchestra type of thing. I wanted to enhance theintimacy of the moments without stepping on them. The emotional aspectis captured in the visuals; it didn't need heavy-handed music.
"Because we got involved months in advance of the filming, the musicactually helped conceptualize the spots," Rundquist continued."Although our initial musical ideas evolved as the project movedforward, the involvement we had with the creative team helped make thespots great. They trusted us and our instincts to take the concepts toanother level and that's exactly what we did."
Credits include: Aaron Jaffee, composer/sound designer; Sound Lounge(New York City), audio post; and Tom Jucarone (at Sound Lounge),engineer.
Check out the clips at www.sacrednoise.com.