“As the world’s largest, dedicated Pro Audio convention, we are planning an aggressive marketing and sales initiative this year to make our New York event the biggest and most effective for our attendees, exhibitors and our Society,” says Roger Furness, AES executive director.
This year’s convention, themed “Where Audio Comes Alive,” is expected to be one of the largest in AES history.
Technology developments in home recording, music technologies, sound reinforcement/systems and broadcast audio, have made the potential attendee base for this year’s show larger than ever before. The AES Program Committee is developing an entirely new and relevant line-up of conferences, workshops and tours that will attract large numbers of new attendees, end-users and dealers to the show this year.
For the first time, dedicated on-the-floor pavilions for sound
reinforcement, music technologies, DJ, house-of-worship and car audio are being planned. And, as part of the show’s marketing efforts, Martin Porter Associates will be reaching out to a range of new media and trade organizations to attract even greater numbers of customers and conference attendees.
Celebrating its 25th anniversary in the business of building market-leading media properties, Martin Porter recently announced the re-launch of his company as Martin Porter Associates. Porter’s original firm, MP&A Editorial, was acquired by CMP parent United Business Media in 1999, where he subsequently served as senior vice president/publishing director of the entertainment technology group. Porter has participated in the launch and development of nearly 40 media properties throughout his career.
“As the nation’s pre-eminent audio show, the AES is where excellence in sound is the exclusive focus and concern. This Convention already attracts the most influential audience from around the world,” Porter explains. “Today the AES is ready to ride the wave of new technology developments and audio applications. I’m excited, that one of my new company’s first initiatives, is the opportunity to help build this brand and provide the pro audio market with an international event that truly addresses its specific needs.”