Pro audio brand Aphex announces that it has relocated its headquarters to Salt Lake City to increase operational efficiencies by being closer to parent company DWV Entertainment, as well as the core Aphex creative and engineering teams. The move was completed in September and includes the opening of a new Aphex warehouse in Utah to complement existing manufacturing and shipping facilities in California.
“Aphex has been making big changes in recent months to take advantage of growth opportunities in pro, prosumer and consumer audio, as well as licensing and new product development,” says Aphex Chairman David Wiener. “Bringing Aphex HQ to Utah allows Aphex to take advantage of DWV Entertainment’s facilities and creative resources. Our enhanced sales, marketing and operational efforts will give Aphex an added boost that’s easier to achieve with people in the same zip code. Aphex is already creating new sales opportunities, generating more effective marketing and promotional collateral to better support our reseller and distribution network.”
In addition to the move and added facilities, Aphex has created an enhanced customer support program combining its certified repair center in California with a product loan offering to keep customers’ businesses running during repairs, and more.
Aphex states that as part of its long-term strategic growth plan, it is in the midst of expanding into critical markets with technology geared to assistive listening; speech recognition; and prosumer recording, podcasting, telecommunication and automotive infotainment. The company also plans new product development for its USB microphone line, along with commercial and home theater market products.
Visit Aphex at www.aphex.com.