Audio-Technica U.S. Inc., a microphone manufacturer, announces the formation of a new department within the company, the audio solutions department. The Audio Solutions Department will focus on the informational needs of Audio-Technica’s internal and external public, acting as the first point of contact for A-T’s staff, reps, dealers and end users seeking clear technical or product advice and application assistance. In addition to phone and email consultation, online resources will be developed as readily accessible knowledge banks, offering easy-to-use tools for anyone working in the audio industry. The department will also supply Audio-Technica’s R&D department with additional feedback directly from the field to identify and address emerging market trends and business opportunities. The Audio Solutions announcement was made by Philip Cajka, Audio-Technica president and CEO.
Under the direction of audio solutions manager, Rick Joyner, the department will concentrate its efforts on gaining an understanding of key issues faced by A-T customers and responding with innovative solutions to their problems. “Within the Audio Solutions team exists a vast array of audio experience including live sound, fixed installation and studio engineers, musicians, audio component service technicians and electrical engineers,” says Joyner. “It’s a very broad knowledge base with expertise in venues ranging from stadiums to houses of worship, and from conference centers to home studios. With the creation of the Audio Solutions Department, we are now poised to share this information as a trusted partner, which will ultimately benefit the market as a whole, along with anyone in a business relationship with Audio-Technica.”
The Audio Solutions department will be documenting and communicating the experiences and knowledge gained from customer contact to all of A-T’s internal departments.
For more inforation, please go to www.audio-technica.com.