CAD Professional Microphones and Astatic Commercial Audio Products in Solon, Ohio, are re-branding as CAD Audio to expand the company’s product offerings across several markets, optimize the efficiencies of its sales and distribution channels, and streamline its marketing, PR and promotional efforts.
Under the new CAD Audio brand, there will be four product lines: Recording, Live Performance, Astatic Commercial and Personal Audio. These new organizational changes will be reflected on the company’s new Website and in all product, sales and promotional materials in the future.
Commenting on the rebranding, Tony O’Keefe, VP sales and marketing, says, “The CAD Audio brand simplifies and maximizes the effectiveness of our sales, distribution and marketing. It also emphasizes the wide range of microphones and related equipment we have to offer while freeing us up to develop a broader array of audio products in the years to come. We’re very excited about the unlimited potential of this new company.”
The company’s original roots can be traced back to the Astatic Corporation, established in 1931 in Conneaut, Ohio, by two radio engineers who were dedicated to the development of a static-free or “Astatic” microphone. The company evolved into Astatic Commercial Audio products, which offers a wide variety of microphones for industrial, commercial and installed sound applications. Recent innovations include Astatic’s variable pattern microphones, culminating in the 1600/1700VP remote control variable pattern mic.
In 1988, Astatic formed CAD Professional Microphones as a division of Astatic to design and build microphones for the recording and live sound markets. CAD developed the Equitek Series microphones for the project studio market in the late ’80s and ’90s. Today, CAD offers microphones such as the E100S condenser mic.
In 2000, the company reorganized as Omnitronics LLC. As of September 1, 2009, CAD, Astatic and Omnitronics are known as CAD Audio.
For more information, call 800/762-9266 or visit www.cadaudio.com.