Guitar Center has introduced GuitarCenter.com as the centerpiece of the company’s online retail offering. For the first time, consumers can visit GuitarCenter.com to search, compare and buy direct from one of the largest selections of guitars, basses, amps, keyboards, drums, pro audio, DJ, lighting and accessories. The enhanced Website broadens Guitar Center’s online presence and builds upon its existing direct-response Website, MusiciansFriend.com. The introduction of the GuitarCenter.com online store completes the first phase of the company’s plan to become a fully integrated retailer.
The next phases of Guitar Center’s plan involve adding kiosks in Guitar Center stores to allow customers to search for products throughout the chain and on the Website, and eventually the integration of its stores and GuitarCenter.com to enable customers to complete purchases online and pick up or exchange merchandise at stores.
For more information, visit www.guitarcenter.com.