Line 6 Inc. has appointed veteran entertainment executive Greg Batusic as vice president of sales. Batusic will oversee all of Line 6’s strategic sales initiatives in North America. Other changes include the promotion of Barry Mitchell to the newly created position of director of sales, Guitar Center, and hiring MI industry veteran Scott Lombardo as the national accounts manager.
Batusic comes to Line 6 from Gibson, where he served as chief sales officer and senior vice president of global sales. Prior to Gibson, Batusic was with The Promotional, L.L.C., which he co-founded in Beverly Hills, Calif. As the managing partner of this promotion company, Mr. Batusic was responsible for all operational business, marketing development and generating revenue through high profile promotional programs.
Mitchell will lead the sales and promotional efforts between Guitar Center and Line 6. Mitchell previously served as national accounts manager for Line 6. The new position will expand upon Mitchell’s existing role, with new responsibilities including Guitar Center, Guitar Center.com, Musician’s Friend, Music & Arts, Musician.com and Private Reserve Guitars.com.
Lombardo joins Line 6 as the national accounts manager and will manage the sales and marketing efforts with Sam Ash Music Corporation, Musical Fulfillment, Daddy’s Junky Music and George’s Music Stores. Lombardo comes to Line 6 with more than 20 years in the MI industry.
For more information, visit www.line6.com.