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Stephen Arnold Music Provides New Music for Football Season

Stephen Arnold Music (SAM) of Dallas, Texas has created new sports themed music for NBC affiliates and for WFLA-TV in Tampa, Fla. The company produced a new music campaign entitled “Feed Your Need for Football,” which is available to NBC affiliates to promote the return of NFL game broadcasts to NBC.

“This promo campaign has a hip, urban feel with a great vocal hook and lots of big hit points,” says Chad Cook, SAM’s creative director. “We wanted the music to be distinctive and in line with the best and most current music you hear in top sports-related spots and commercials. I think this really hits the mark.”

For WFLA-TV, SAM created a campaign entitled “One Thing” to promote WFLA’s coverage of the Tampa Bay Buccaneers. SAM’s client was the station’s marketing producer, John Doyle. “Stephen Arnold Music did an incredible job on this project,” Doyle says. “Everyone who has heard the ‘One Thing’ music is truly impressed, including me. Once again, they have hit the mark. The music conveys all the power and confidence I was looking for and it sounds really, really big. In other words, it’s exactly what I had in mind.”

“The client wanted something built around powerful percussion but with some Southern flavors, like harmonica and Dobro,” Cook says. “With this direction we were able to create something very fresh and unique—an almost industrial beat with a bayou feel, which works so well for that market.”

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