Who Are Your Consumers?

Xbox 360 and PlayStation 3 continue to be among the most popular videogame consoles, according to a recent study by Experian Consumer Research.
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Xbox 360 and PlayStation 3 continue to be among the most popular videogame consoles, according to a recent study by Experian Consumer Research. The company found while differences exist between these gamers and the general consumer population, there are also differences between consumers who bought Xbox 360 and those who bought PlayStation 3.

One such difference is the age range of consumers who purchase the consoles, with PlayStation appealing to an older crowd and Xbox being favored among younger gamers. Similarities between the two consumer populations have also been found, such as comparable media preferences.

These and other characteristics of consumers who purchase Xbox 360 and PlayStation 3 can be viewed in the Free Download at www.experianconsumerresearch.com.