Initiative Brings the Power of Music to Schools and Non-Profit Organizations Around the World
NASHVILLE, JANUARY 26, 2021 – Gibson, and its charitable arm Gibson Gives, which makes music matter to more people, in more ways, one guitar at a time, is proud to launch KRK Kares. KRK Kares’ giving initiative will provide top-performing studio gear to schools and other non-profit organizations to promote learning through music creation using KRK solutions.
For 127 years, Gibson has shaped, partnered, and supported the music industry across generations and genres. Today, Gibson Brands recognizes its obligation and opportunity to support future music makers through valuable donations. Similar to Gibson Gives, KRK Kares aims to make music matter to more people in more ways.
KRK understands that studio monitors and headphones are some of the most crucial pieces of gear when producing music. In November, KRK shipped 46 ROKIT 5 G4 studio monitors and 46 KNS headphones to Music Has Healing Power. These KRK solutions are to be deployed in Shriner’s Children’s Hospital’s in-house studios, which are currently being built. KRK is also currently working on additional giving opportunities with organizations such as the Ryan Seacrest Foundation and Notes for Notes.
“The bright yellow cones of KRKs are instantly recognizable,” says Phillip Gilley, CEO and Co-Founder at Notes for Notes. “When youth walk through the doors of any Notes for Notes studio, they know we have the tools to help them make their music, and they recognize the partners that have supported their dream to do so. We are so grateful for the support of KRK Kares and Gibson Gives, which has helped outfit our N4N studios around the country and believe in our message of ‘Producing Tomorrow’s Musicians®.’”
In addition, KRK Kares, through the Gibson Gives “Play it Forward” program, recently donated a pair of KRK ROKIT 5 G4 studio monitors and a pair of KNS headphones to Buck McCoy, a prominent Nashville-based artist who tragically lost his home and all his studio gear in the blast that rocked downtown Nashville on Christmas morning. This donation will help Buck McCoy to get back on his feet and making music.
“The entire team at KRK Systems is committed to giving back to the community through the KRK Kares giving program,” says Sterling Doak, Director of Marketing, Gibson Brands, Inc. “Music has the ability to bring people around the world together, to educate, to entertain and much more—music truly has no bounds. With KRK Kares, we are thrilled to be able to help organizations with the wonderful experience of music creation by providing top-performing KRK studio monitors and headphones. Through the power of music and high-quality recording solutions, let’s keep making great music together.”
Schools or non-profit organizations that have a music-based mission and would like to be considered for the KRK Kares giving program, please visit Gibson Gives’ Give Music page. Select the “Request a Donation” button to complete the online form and indicate KRK Kares. For those looking to subsidize the program, please select the “Donate” button—100 percent of all donations go to KRK Kares and Gibson Gives to give the gift of music.
For more information on KRK Kares, please visit www.gibsonfoundation.org/krk-kares.