This summer, New Mexico will salute its musical heroes at the first Platinum Music Awards event on July 21 in Santa Fe, NM. Among the organizers of the event are two music industry veterans, now retired in Santa Fe.
Mix magazine and TEC Awards founder David Schwartz, who is the President of the NM Music Commission Foundation, is the mastermind and driving force behind the Platinum Music Awards. His concept, to honor the state’s musical legends, evolved over his tenure on the NM Music Commission. Seeing the opportunity to salute these honorees and support worthy causes, the commission adopted the concept last year and launched the Platinum Music Awards.
“There are many challenges to a first-time event such as this, especially in fund raising. Local businesses, including Allstate Insurance as a presenting sponsor have contributed their funds for the production and to benefit two worthy causes,” stated Schwartz. “The NM Music Commission will receive funds to support music in the schools. Santa Fe based Solace Crisis Treatment Center will receive a donation to support their ongoing family crisis programs.”
To spearhead the marketing effort, Schwartz brought industry veteran Phil Moon on board as Director or Marketing. Recently retired to Santa Fe, Moon has handled sales and marketing at Yamaha, Alesis, JBL, and Lynx Studio Technology.
“This is a great cause and a marketing challenge. Launching an ambitious event such as this from the ground up is a unique experience,” stated Moon. “This is a 100% volunteer effort, so we’re getting very creative in our approach to the marketing, funding and the show itself.”
While New Mexico-based companies and organizations are providing most of the sponsorship funds, the Platinum Music Awards team is also eager to pull in support from national companies involved in the music and pro audio fields.
“We have yet to nail down official Pro Audio and Musical Equipment sponsors. We would like to add a level of national support to underwrite our efforts and to provide support for our music store sponsors Candyman and Borrego Music,” explained Schwartz.
“This will be a very entertaining and impactful show this July. We have selected six honorees that range through many different genres,” according to Moon. “In addition to these honorees, we will have special tributes to them in person and via video from several nationally known musicians.”