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— As this Las Vegas recording studio and record label was ready to wager $7 million to create the ultimate facility, Guitar Center Professional was with them all the way, from cables to consoles, making sure that nothing was left to chance —

WESTLAKE VILLAGE, CA, July 8, 2009 — Risk may be good business for Las Vegas, but it’s not good business for recording studios in today’s changing music industry environment. That’s why Odds On Records & Studios, this global entertainment Mecca’s latest attraction, partnered with Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, when the time came to build out the company’s new 12,000-square-foot, multi-room tracking and mixing facility in the heart of Vegas. Through GC Pro, Odds On Studios added a third SSL console, a new Matrix SuperAnalogue™ 16 channel, 40 input, line-level mixing console with built-in signal router and multi-layer workstation control. Additionally, Odds On purchased their second set of Allen Sides-designed Ocean Way Audio monitoring systems, ADAM S2.5A monitors, three new Apple Mac Pro computers and the latest upgrades to the studios’ Digidesign Pro Tools HD 3 systems. Finishing up the project was enough outboard gear, microphones, cabling and interfaces to outfit the spacious three rooms that co-designers, acoustician Carl Yanchar and studio manager Bobby Ferrari, envisioned as a studio that could offer world-class talent everything they could ever need in a recording environment.

“I bought my first effects pedal when I was 16 years old at the old Los Angeles Guitar Center on Sunset Boulevard, so my relationship with GC goes way back,� Ferrari recalls. “They’ve always treated me like gold, and this experience was no different.� One of the hallmarks of that relationship is GC Pro’s willingness to take customer service to the highest degree possible. Ferrari notes that he wanted a second Mytek Private Q headphone monitoring system on short notice to match the first one the studio had already acquired. “Rob Van Horn, our GC Pro Sales Rep, made it happen incredibly quickly,� he says. Van Horn had started working with Odds On’s staff nearly three years before the studio opened officially last April, sourcing everything from consoles to cables. “Bobby knows what he wants, and there were a lot of very specific requests, and we were able to fulfill every one of them,� says Van Horn. “The equipment acquisitions became intense starting last October. They were making the strategic decisions about the major purchases and how it would all fit together, and they trusted GC Pro to handle many of the details of the process. They told us what they needed, we made it happen.�

Physically building a major, multi-room studio facility in less than a year in a high-stakes business environment like Las Vegas took more than the conventional customer/vendor relationship – it took strategic and tactical collaboration, something that GC Pro excels at. “When you undertake something of this scale, you need to know that you’re working with a vendor you can depend on,� says Ferrari. “They have access to technologies that no one else can get you, like the Matrix console, which was exclusive to GC Pro at the time we bought it and which was key to our workflow plan to put a smaller yet highly capable studio in between our two larger rooms. And they’re the only retailer that can offer the Ocean Way Audio monitors, which were another key part of our plan. When you’re playing to win, it’s good to have GC Pro backing you up.�

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