â€œBUSINESS NAMESâ€? SCRIPT GETS GRAND PRIZE; SPOT FEATURES FRONTLINEâ€™S WILL LYMAN
Oink Ink Radio, the countryâ€™s only bicoastal creative radio agency, has announced freelance copywriter Michael Bense as this yearâ€™s Dead Radio Contest winner.
Benseâ€™s :60 script, â€œBusiness Names,â€? was selected as the top script in an especially competitive year that saw hundreds of entries from agency copywriters representing 5 countries. Written to promote the power of advertising via the radio medium, Benseâ€™s script is a tongue-in-cheek laundry list of imaginary businesses that could never succeedâ€¦ without a strong radio presence, of course.
Ponzi & Ponzi Financial Consultants. Student Pilot Airlines. Stinky Fingers Catering. â€œThere isnâ€™t a business out there that canâ€™t benefit from radio advertising,â€? intones a female voice. â€œIncluding yours.â€? The announcer names a couple more businesses with cringe-inducing names, and the female announcer assures us:
â€œRadio. This medium is huge.â€?
Oink Inkâ€™s Dead Radio Contest is in its 14th year. The worldwide competition is meant to give a second chance to great radio scripts that clients deemed too risky, too zanyâ€”or simply the wrong fit at the time. Oink Ink solicits submissions from writers around the world, and a panel of industry professionals judges the top spots. The grand prize winner chooses a trip to either Oink Inkâ€™s New York City or Santa Monica, California offices, where they enjoy a 2-night hotel stay and the experience of participating in the full casting and production of their winning script.
Several previous winners have seen clients change their minds about the rejected scripts upon hearing the produced spotâ€”in some cases, actually deciding to air it. A handful of Dead Radio winners have even gone on to earn recognition at the Radio Mercury Awards and Cannes.
Winner Michael Bense and his wife traveled this month from Philadelphia to New York to collaborate on the recording and production of â€œBusiness Names.â€? The spot features voiceover by Will Lyman, the narrator of Frontline on PBS, and Sara Van Beckum, a New York-based actor.
â€œWinning the Dead Radio Contest was quite a treat,â€? said Bense. â€œI got to produce a spot I have a lot of heart forâ€”a script I thought would never see the light of day. A free weekend in Manhattan ain't too shabby either.â€?
Oink Ink also recognized Jason Niebaum (TM, Dallas; client Texas Anti-Litter Campaign) and Luke Devlin (ZGM, Calgary; client 1-800-DRYWALL) as the contestâ€™s Silver and Bronze winners, respectively.
To hear â€œBusiness Names,â€? and for more information about Oink Inkâ€™s Dead Radio contest, visit our site.
See us in the New York Times.