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MTECH Becomes Music Marcom

Music firm offers marketing and PR services in US and Europe

Philadelphia (March 22, 2010) – MTECH Marketing Communications, a PR and marketing firm founded in 2004 by music industry veteran Brian McConnon, has become Music Marcom, LLC. The change comes amid an update to the firm’s website and corporate identity to better reflect expertise and client representation.

“Over the past 6 years with MTECH, I’ve had the fortune to work with companies and people in nearly all areas of the music industry,� says McConnon. “Music Marcom better represents the firm’s diverse expertise and client experience and positions it to serve the music industry as a whole.�

Music Marcom specializes in PR and marketing communications for musical instrument and pro audio manufacturers, recording and mastering facilities as well as producers, engineers, artists and

bands. McConnon is well known for helping clients achieve international awareness, having served more than 35 clients from the United States, Canada, Germany, France, England, Sweden, Greece, China and Australia. “Understanding cultural differences is key to marketing across boarders,� adds McConnon. “The perfect marketing message in one country may be completely wrong for another. I have had great success in marketing clients from around the world in the United States as well as American clients in Europe.�

Music Marcom is designed to give clients the personal attention of an employee with all of the resources of a large agency. “I have a direct personal relationship with every client and am involved in every project,� continues McConnon. “Through a network of specialized marketing personnel, I can scale marketing services to meet a clients needs, be it public relations, design of websites and marketing materials, professional photography, online marketing campaigns and more. By keeping operating costs low, I can offer very cost-effective marketing programs for clients of any size and any budget.�

McConnon has successfully served small to midsize companies such as iZotope, Blue Microphones, Hiwatt Amplifiers, and ADAM Audio, as well as large corporations like Community Loudspeakers, Auralex Acoustics, Hohner and Yamaha Corporation of America. Having recently completed projects for recording studios, producers, engineers and musical artists, McConnon plans to expand the reach of Music Marcom in 2010.

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