Oink Ink, the creative radio agency based in Midtown, has announced a new initiative to focus on the conception and writing of ads made for television. Consistently recognized in the radio industry for nearly 20 years as a perennial award-winner, the company is moving ahead with plans to provide the same caliber of creative work to its clients in television advertising, says its President, Dan Price.
“Our first collaborations in television came about five years ago when we were successful in a creative shootout against established TV companies for the game show ‘Wheel of Fortune,'” says Price. Since that time Oink has been tapped by several other clients for the same on-point writing that they’re known for. According to Price, “Our client base eventually came to ask more and more that the resources that we built and tap everyday to create radio become involved in that same function
for their TV ads.”
With a roster of writing and production talent that encompasses New York City and the whole of North America, Oink Ink has compiled a pool of some 37 writers to handle its significant demand for radio creative. “That’s the work we enjoy most—becoming involved from the inception stage,” says Price. “Eventually the volume dictated that we compile such a large volume of great writers. I honestly think we have the most talented collection assembled.”
Beyond just writing, many of Oink’s TV clients have depended on the firm to assist them through the storyboard stage and creative-consulting through the duration of their project. Oink has alliances with some of the industry’s very best executive producers, storyboard artists, animators, and production companies. The company also enjoys a close relationship with New York’s Click 3x, allowing for the execution of nearly infinite possibilities.
“We’re excited to be working with Oink Ink in the TV world. They come to Click 3x to execute any style of technique, which allows their creatives to come up with any concept,” according to Click 3x President/Partner Peter Corbett. “The combination—from a visual standpoint—means anything is possible.”
For television, Oink Ink stands out in the industry by offering a one-stop, comprehensive stable of talent that’s scalable to small and large agencies alike, as well as clients-direct that may not have worked with advertising agencies in the past. Oink’s best-known work is usually humorous and live-action, but several of their spots have been animation-based, employing various techniques. They also include dramatic samples in their portfolio. The bicoastal firm (Oink also has offices in Los Angeles) just completed an animation project for Accountemps in collaboration with two-time Academy Award nominated animator Bill Plympton.
“We see television as a natural extension for us, and we’re thrilled by the opportunities we’ve been given recently,” says Jim Price, Oink’s executive creative director, and brother of Dan. “Our business model has evolved these past few years, and we’re excited about some other extensions as well.” Oink in fact sold rights for a cartoon project they created to the Walt Disney Company, and have additional entertainment concepts in the works.
To request samples of television advertising work from Oink and its writing team, inquires can be made by emailing [email protected].
About OINK INK
Oink Ink is an award-winning, bicoastal creative agency founded by veteran managing director and president Dan Price and his brother, executive creative director Jim Price. Oink Ink writes, produces, directs and manages radio and television advertising for ad agencies, client-direct accounts, cable network promos and special projects. Headquartered in New York, and with offices in Los Angeles, Oink Ink has been providing high-end creative for 18 years, for such notable clients as Google, AT&T, CBS Television, Coors Light, Ford, IBM, Southwest Airlines and Staples—and many more. Oink Ink is a sister company of Verbatim Studios (formerly 38 Greene in New York), which produces sound design, radio, audio for TV and original music work for such ad agency leaders Wieden + Kennedy, BBDO, McCann Erickson, Ogilvy, Publicis and Saatchi & Saatchi.
Contact Info:
Jon Derengowski
212.334.5800
[email protected]
