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Yamaha Motif Loyalty Program

Yamaha Corporation of America, Digital Musical Instruments, announced the launch of Motif Loyalty 10/16/2003 8:00 AM Eastern

Yamaha Corporation of America, Digital Musical Instruments,announced the launch of Motif Loyalty, a sales program for U.S.customers who currently own a Motif synthesizer and are interested inpurchasing a new Motif ES product.

After purchasing the ES product, customers are directed to fill outthe online registration form at www.motifloyalty.com. Within four tosix weeks, registrants will receive a certificate for a one-yearwarranty extension, a free Motif/Motif ES Survival Kit CD, achoice of Get Motifated! ES DVDs (ES customers only) and 25% offon a selection of Yamaha accessories. In addition, participants willautomatically be entered into the monthly drawings for free Yamahaproducts.

“With the release of the Motif ES, Yamaha has created anunprecedented program for both new and current Motif customers,”said Mike Martin, marketing manager, Digital Musical Instruments.“Simply remember www.motifloyalty.com, and Yamaha will do therest.”

The Loyalty Program runs from September 2003 through March 31,2004.